The Amarelli Liquorice Museum

Enjoy it!CultureThe Amarelli Liquorice Museum

The Amarelli Liquorice Museum

A story within a story, a saga, that of the Amarelli family, which began around the year one thousand and continued over the centuries amidst Crusades, intellectual commitment, and agriculture. A story to touch with your hands, to read, to listen to, to experience at the Giorgio Amarelli Liquorice Museum. Engravings, documents, books, vintage photos, but also agricultural tools, everyday objects, and splendid antique clothes bear witness to the life of a family that values the underground roots of liquorice plants that grow wild on the Ionian coast, and that become the stage of a unique museum in the world. The large space of the “Concio,” dating back to 1731, perfectly conveys the passage of time between past and present. Accompanied by attentive museum assistants, you will discover the secrets of liquorice processing, the bundles of roots ready to be worked, the modern extraction plants, the ancient boilers where the black liquorice paste thickens, and the bronze dies that give it shape and thickness, in a visit to the production process perpetually immersed in the sweet scent of liquorice and which, like the museum, captivates everyone, adults and children alike. The chimney, with the initials of Baron Nicola Amarelli, towers imposingly from the roof of the “Concio,” at the base of which lies the “Open Air Museum” with a truly unique exhibition of vintage industrial pieces. A unique adventure that transports you into the reality of a flourishing past and tells the present of an excellent product to be enjoyed, at the end of the tour, in the Liquorice Shop and in the Museum Café. From the raw wooden stick to pure liquorice or with mint and anise, from gummy candies to orange, lemon, and violet flavors, to delicately colored candies, our liquorice takes on different shapes and tastes. Finally, the “Alessandro Amarelli” Auditorium, a large space with over one hundred seats, has always been an integral part of the late eighteenth-century complex and is now a welcoming environment, the pulsating heart of the cultural life and events of the Liquorice Museum. Visits are always guided, and in addition to Italian, they are conducted in the most common languages: French, English, and German, and upon request, Russian, Spanish, and Portuguese. An unforgettable experience awaits you at the Giorgio Amarelli Liquorice Museum.

www.museodellaliquirizia.it

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